News

Cracker Jack Is Introducing Some Controversial New Prizes

You can kiss your childhood memories goodbye because that fun little toy at the bottom of the Cracker Jack box is no more. Instead, you’ll be reaching inside to find a shiny new...digital code. Cue the groans!

News

Cracker Jack Is Introducing Some Controversial New Prizes

You can kiss your childhood memories goodbye because that fun little toy at the bottom of the Cracker Jack box is no more. Instead, you’ll be reaching inside to find a shiny new...digital code. Cue the groans!

In an effort to remain relevant in our high-tech era, Cracker Jack is going digital! Yes, that’s right, just in time for the Spring season, the baseball fan favorite is ditching their iconic prizes and replacing them with—get this—QR code stickers. While a digital code doesn’t sound nearly as fun as a plastic ring or a baseball card, your kids may beg to differ. After scanning the code through the Blippar app, Cracker Jack fans will be granted access to four different baseball-themed games: Dot Dash, Dance Cam, Get Carded, and Baseball Star. "The new [prizes] allow families to enjoy their favorite baseball moments through a new one-of-a-kind mobile experience, leveraging digital technology to bring the iconic Prize Inside to life," Haston Lewis, Frito-Lay’s senior director of marketing said in a press release.

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But that’s not all that’s changing with Cracker Jack. In addition to the new prizes, the nearly 125-year-old snack will also be sporting new packaging. The updated design dons bold red and white stripes and a new logo that features a noticeably younger-looking Sailor Jack along with his cute-as-ever puppy, Bingo. The one thing that was left unchanged? The actual snack—it’s the same blend of popcorn and peanuts you grew up eating as a kid. Generally speaking, Cracker Jacks may not be the healthiest snack choice with 120 calories and 15 grams of sugar per serving—but they’re far better for your health than any of these 25 Worst Concession Foods In The History of America! Happy noshing, baseball fans.