As of 2013, Americans were spending a grand total of $60 billion every year to lose weight—and that number continues to rise today. For many people, there's no price too high for something that could help you lose 10 pounds or more. But the next time you spend $12 on a kale-ginger-chia smoothie that lasts about three minutes, take those three minutes to appreciate that this is a luxury and not a norm.
Although health food is trendy, it's also a necessity at its core. American obesity and diabetes rates continue to rise, particularly in low-income areas where cheap food options are mostly salty, sugary, fattening fast food. And while things like juice cleanses and yogalates are nice, these products are crazy expensive—meaning they're not reaching the people who need the health kick the most.
Enter: Everytable. It's a new company that believes everyone has a fundamental human right to healthy food, regardless of their income. And not only are they chopping veggies, they're chopping prices. The twist? They tailor the costs of their superfood -packed meals to the needs, means, and tastes of the specific neighborhood in which they reside. The company, which officially opened their doors just days ago, is the first to use variable pricing.
Allow us to explain. Everytable prices their wholesome meals at around $4 in needier areas and $8 in more affluent areas (with slight variations depending on the meal). They're creating dishes like Kale Caesar Salad and Jamaican Jerk Chicken Bowls and selling them grab-and-go style at their stores to bring affordable, flavor-blasted nutrition to every neck of the woods. The overall goal is to bring communities together and reduce health disparities based on socioeconomic circumstances. Feeling miffed that you would pay more for something just because you live somewhere more expensive? Well, Everytable is turning the tables and recognizing that it's unfair for lower-income people to not be able to afford higher-quality food. So, they're leveling the playing field—or dinner table, we should say—and creating a healthier, more equal America.
Want to join the movement? Everytable's first stores are open in two Los Angeles locations. Visit Everytable online to learn more.