News

Hershey’s New Plan for Supermarket Sabotage

If you rely on self-checkout at the supermarket to avoid the diet disasters that can wear down your willpower during those long waits on the cashier line, you may need to rethink your strategy if the execs at Hershey’s have anything to say about it.

News

Hershey’s New Plan for Supermarket Sabotage

If you rely on self-checkout at the supermarket to avoid the diet disasters that can wear down your willpower during those long waits on the cashier line, you may need to rethink your strategy if the execs at Hershey’s have anything to say about it.

Thanks to increasingly efficient technology, self-checkout, curbside pickup and home delivery have made food shopping more efficient and lot easier when it comes to avoiding temptation. Good news for us–but bad news if you’re a candy company.

Hershey’s senior manager Chris Witham recently announced at the National Retail Federation’s conference in New York City that the company is currently working with a retail technology company and testing three new ways to capture “lost” impulse buys and integrate last-minute candy purchases at different points in and around the store.

Witham said the company is examining ways to “encourage impulse purchase but not have a detrimental effect on the shopping trip as a whole.” In other words: how can they get that Hershey’s bar into your grocery bag without you giving it much thought?

Be on the lookout for new candy dispensers next to self-checkout machines or incorporated into the unit itself and outdoor kiosks used for ordering groceries that would allow for curbside candy grabs.

And don’t think you’re safe at the gas station. Hershey’s is also going that down road with possible vending machines at the pump targeting consumers who want to rev up with a sugar rush while filling up their SUV.

Image: Julie Clopper / Shutterstock.com