Eat This!

KIND Is Making History With Its New Nutrition Label

The masterminds behind KIND Healthy Snacks are wasting no time adhering to the FDA’s new nutrition label requirements. In fact, they are the first national snack company to print the added sugar line on their products—two years before food companies are required to do so.

Eat This!

KIND Is Making History With Its New Nutrition Label

The masterminds behind KIND Healthy Snacks are wasting no time adhering to the FDA’s new nutrition label requirements. In fact, they are the first national snack company to print the added sugar line on their products—two years before food companies are required to do so.

When it comes to the transparency of its ingredients, KIND is rocking it! They want all of their customers—not just those trying to terminate stomach fat—to know exactly how much added sugar is sweetening their granola bars and clusters.

In case you haven’t heard, back in May, the U.S. Food and Drug Administration (FDA) announced their plans to give the standard nutrition label a much-needed makeover by 2018. Besides the enlarged font size for calorie counts, the biggest change will be the addition of added sugar information. That means that sweeteners like agave, honey, and yes, plain ol’ table sugar will have a line of their own, as opposed to being clumped together with the naturally occurring kind (from things like fruit and dairy) like they are today. This way, it will be easy to tell exactly where the sugar in your snack bars, cereals, and yogurts are coming from.

Once KIND's new labels roll out, customers will easily be able to see that seven of the 11 grams of sugar in their beloved Almonds and Apricot in Yogurt bar are the added variety. (Whomp, whomp. But hey, it's better than 11 out of 11 in a glazed donut!) Since it may take some time before bars with the new label wind up in a store near you, be sure to check out this handy chart to get all the need-to-know added sugar intel on all of your favorite bars. And while you’re at it, find out which of the many KIND bars are the best for your body in our exclusive report Every KIND Bar— Ranked!.