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Inside the McDonald’s Boycott—And What it Means for You

The fast food giant’s PR stunt went wrong this weekend—here’s everything you need to know.

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Inside the McDonald’s Boycott—And What it Means for You

The fast food giant’s PR stunt went wrong this weekend—here’s everything you need to know.

What happens when the nation’s top fast food chain reintroduces its nostalgic Szechuan dipping sauce, after fans of the animated series Rick and Morty called for its return? Protests in the streets.

It all started on an episode of Season 3, when crazed scientist Rick tells his tormented grandson Morty his mission in life is to get that dipping sauce—which made a short appearance in 1998 in order to promote the Disney film Mulan—back in restaurants. (Watch the clip here.)

On October 7th, McDonald’s rolled out the sauce for one day only—causing fans to flock to the burger establishment in hopes of getting their hands on the stuff. In fact, some fans proved to be almost as adventurous as the animated duo, traversing state borderlines. Much to their dismay, most of those who waited hours on McDonald’s lines across America didn’t score the privilege of dipping McNuggets into the coveted tang. Why? Mickey D’s ran out, leaving the adult sci-fi comedy fans as frantic as Rick.

mcdonald

In the wake of this failed PR stunt, the fast food behemoth just had to make things better. And so the next day, McDonald’s blessed disappointed fans with renewed hope via Twitter:

mcdonalds szechuan sauce

If you didn’t get a taste of the Szechuan during its one-day-only release, don’t fret: Mickey D’s is bringing it back this winter to what seems like most (or perhaps all) of its nationwide locations for an undisclosed amount of time.

mcdonalds Szechuan sauce

Until then, keep your fast food order as flat belly-friendly as possible with the help of our exclusive report, Every Menu Item at McDonald’s—Ranked.