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This is Why It’s So Hard to Stop Eating Chips

Sure, potato chips taste amazing, but that’s not why it’s so challenging to put the bag down.

This is Why It’s So Hard to Stop Eating Chips
News

This is Why It’s So Hard to Stop Eating Chips

Sure, potato chips taste amazing, but that’s not why it’s so challenging to put the bag down.

As weird as might seem, chips are so addictive because of the crunchy sound they make as we chew them, according to a recent Oxford University study. While this addictive cue is subconscious, sound plays a big role in our overall enjoyment of everything we eat.

Think about it: Anyone who has eaten a stale chip knows that no matter how well it's flavored, it loses most of its appeal when the crunchiness is gone. The same goes for healthy foods, too. When biting into a crisp apple or a carrot, we associate the subsequent loud noise to its freshness, which makes it all the more appetizing.

While it likely won’t do much damage to your waistline if you can’t put down the bag of baby carrots, the same won’t hold true for chips—sorry! To keep portions in check, try listening to music through headphones while chowing down on your favorite bag of crisps. It will muffle the sound of the crunch, which may make it easier to eat a reasonable portion. Although this isn’t a tested method, it might be worth a shot if you’ve been known to polish off the whole bag.

If you don't want to quit your chip habit but really want to reach your weight loss goals, turn to our list of the 10 Best Junk Foods for Weight Loss.