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Here's Why Skittles Turned White—and Why The Internet Freaked Out

white skittles

Image courtesy of Tesco

By April Benshosan

In an effort to celebrate June LGBT pride month, Skittles surrendered their signature rainbow colors.

Wrigley Company decided to temporarily give up Skittles’ classic rainbow, penning on ads: "During Pride, only one rainbow matters. So we’ve given up ours to show support." The limited edition bleached Skittles bag features black writing and illustrations, and the newly-white spherical sweets pale in comparison to their rainbow counterparts. But while the candy company’s goal was to support June pride month with an innovative representation, many candy-fans-turned-critics disagreed with Skittles’ bold move. People took to social media to voice their concerns that the brand’s monochrome campaign doesn’t rightfully represent diversity. Some Twitter users even dubbed the marketing ploy “racist” and a symbol of white supremacy.

While many are furious over Skittles’ attempt at generosity, this may spell good news for us health foodies with a sweet tooth. Skittles are iconically colorful due to controversial dyes, which the brand ditched in the all-white version, such as Yellow #5, Yellow #6, Blue #1, and Red #40 — culprits that made our list of 23 Worst Food Additives in America. Another silver (or rainbow, if you will) lining? Proceeds from the white Skittles sales will benefit pro-LGBT charities.

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