Amazon's New Launch Will Make Grocery Shopping Take Mere Seconds
If you want a glimpse into what the future of grocery shopping looks like, take a look at Amazon One, Amazon's latest tech launch. It's a "palm-reading biometric identification system"—aka the ability to pay for groceries with the swipe of your palm.
The new innovation was presented earlier this week at two Amazon Go convenience store locations in Seattle, according to Apple News. Essentially, the process involves signing up at a small kiosk to scan your palm, which is then matched to your credit card and cell phone number—effectively making your own hand a touchless payment method. (You can also link your "palm's signature" to your main Amazon account to see and review your recent purchases made with… your palm.)
Of course, this fits nicely into Amazon Go's setup, considering the concept convenience store has zero checkout counter and is remarkably seamless to navigate by design (as in, cameras and scanners track which items you pick up and walk away with in order to charge you). By using Amazon One, a simple wave of your hand over a scanner at the exit is all you need to do to pay for your purchase. (Related: 8 Grocery Store Items That May Soon Be in Short Supply.)
To say that this will revolutionize the way we shop for groceries, food, and countless other items and experiences is an understatement. And, in this current environment in which getting in and out of the grocery store as quickly as possible is of the utmost concern, Amazon One couldn't be dropping at a better time.
"Registration took less than a minute, as Amazon promised, and the gateway recognized my palm almost instantaneously, letting me into the store," writes GeekWire's Todd Bishop, who had the chance to test-drive Amazon One.
"Without pulling anything from my pocket to identify myself or pay—no need to unlock a smartphone, or fish a credit card from a wallet—going from storefront to shelf to sidewalk easily took less than a minute."
Right now, Amazon One is only available at the two Amazon Go locations in Seattle, reports Apple News. But, the company has big plans for this technology, including opening it up to other companies so that it can be used for everything from shopping to admission into live events.
For now, it's just exciting to think about how this can completely change the grocery store and food shopping experience. No waiting in checkout lines, no handling cash or fishing for your credit card, no finicking with faulty card swipes… just walk in, wave, and walk out.
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