This Beloved Dessert Brand Is Changing Its Name
Dreyer's Grand Ice Cream, the brand that owns Eskimo Pie, recently announced that they are changing the name of the famous milk chocolate-covered vanilla ice cream bar.
The announcement comes after multiple other brands released information about their intentions of changing the naming and packaging of products that feature racial stereotyping. Some of these include Quaker Oats' Aunt Jemima syrup and pancake mix, Mars Food's Uncle Ben's rice, ConAgra Brands' Mrs. Butterworth's syrup, and B&G Foods Inc.'s Cream of Wheat hot cereal.
The term Eskimo refers to indigenous people of northern Canada, Greenland, eastern Siberia, and Alaska. It has been seen as a derogatory term because of its use by non-native people to mean "eater of raw meat" and thus its reference to violence, according to CBS News.
The name Eskimo Pie is 99 years old. Packaging includes a boy in a furry winter coat with rosy cheeks surrounded by white, snowy mountains. Older packaging is similar and also features the child.
Dreyer's says they have thought about changing the name and the marketing for a while. "We are committed to being a part of the solution on racial equality, and recognize the term is derogatory. This move is part of a larger review to ensure our company and brands reflect our people values," the company said in a statement.
In the case of Aunt Jemima, Quaker did update the marketing — changing the woman's clothing. But the brand recently acknowledged that the change was insufficient in the wake of demonstrations around the country against police brutality that also recognized other historic cases of racism.
In 1921 the name of the treat was switched from "I-Scream Bars" to Eskimo Pies, according to the Smithsonian Institution. It was the first chocolate-covered ice cream bar in the U.S.