“Mom, can I get a soda?” a kid in line asks.
“No, sorry hunny. Burger King doesn’t have soda on the Kid’s Menu,” his mom replies. “You can get apple juice or milk instead. Which would you prefer?”
No, this isn’t a scene out of your best dream ever; this is your new reality! Thanks to BK’s new healthy menu initiative—fueled by the lobbying efforts of MomsRising and Center for Science in the Public Interest—getting a sugary soda with a Kid’s Meal is no longer an option.
Burger King makes this change just months after Wendy’s and McDonald’s announced they were doing the same—and Center for Science in the Public Interest's Nutrition Policy Director Margo G. Wootan couldn’t be happier that her organization's efforts were not in vain: “We applaud Burger King for taking this responsible step forward,” she said in a statement. “Restaurant chains that market soda as part of their children’s meals are making life harder for parents, most of whom want to reserve soda as a special, occasional treat if they allow it at all. It will help children eat better now, as soda is the leading source of calories in children’s diets. Now all of the biggest three burger chains have stopped this discredited practice and we hope other fast-food and table-service chains follow suit.”
So do we, Margo, so do we. Not only are we eager to see which additional fast-food chains hop on the anti-soda bandwagon, we’re also curious to see if axing pop from their menus will actually put a dent in the childhood obesity epidemic in America. Since soft drinks are a top source of calories in the diets of little ones, we’re pretty optimistic—but only time will tell.