Why Your Food At Burger King Is About To Look Different
The next Whopper you order may look a little different when you take it out of the bag. In fact, the bag may look different, too. Fans don't need to worry: Burger King's packaging is changing, but the Whopper itself is staying the same. Thanks to a partnership with the brand Loop, Burger King will soon test reusable boxes, bags, coffee and soda cups, and more packaging—and it may end up saving customers money.
Loop is a "circular packaging service" specializing in zero-waste wrappers and storage containers. All of its products may be cleaned, sanitized, and reused. Starting next year, Burger King will test the new packaging: Customers who opt-in to receive the Loop wrapping pay a deposit, which is refunded upon return. Once the packaging is back in the hands of Burger King, it will be cleaned before its next use. (Related: How did Burger King sales do this year? Check and see if the burger chain is part of the 9 Restaurant Chains That Closed Hundreds of Locations This Summer.)
"As part of our Restaurant Brands for Good plan, we're investing in the development of sustainable packaging solutions that will help push the food service industry forward in reducing packaging waste," Matthew Banton, the head of innovation and sustainability at Burger King Global, said. "The Loop system gives us the confidence in a reusable solution that meets our high safety standards, while also offering convenience for our guests on the go."
And choosing the Loop packaging isn't limited to customers who opt to dine-in. Takeout and drive-thru orders will also be eligible—first to customers in New York, Portland, and Tokyo. More cities will be unveiled in the months ahead. Select Tim Hortons locations in Toronto will also test Loop reusable packaging next year. (Burger King bought the coffee and donut chain in 2014.)
The addition of reusable packaging is part of Burger King's goal to wrap all of its food products in renewable, recycled, and certified sources by 2025. This isn't the only thing that will be different about the burger chain going forward. Here are 5 Major Changes You'll See at Burger King.