Skip to content

This Grocery Chain's Sales are Skyrocketing Right Now

The midwestern-based favorite is posting billions of dollars in sales.
kroger storefront during a sunny day

With the number of people grocery shopping more during the first half of this year, it's no surprise that many grocery store chains are seeing high profits. Although there are fewer people shopping, they are still buying products in bulk. And with restaurants slowly reopening, many people are still eating at home.

One supermarket that saw sales skyrocket because of the coronavirus is Kroger. There are over 2,700 locations across 36 states, which is the most of any grocery retailer. Sales for the Cincinnati-based company topped $41.55 billion for the first quarter of the year, which ended on May 23. That was an 11.5% increase from the first quarter of 2019 when Kroger sales hit $37.25 billion, according to Supermarket News.

The company said they hired over 100,000 new associates, and gave out premium pay and bonuses during the pandemic that started in March. They say they also have offered free COVID-19 testing for employees and walk-up testing for the public at some of their locations. They recently announced they administered 82,199 tests in 15 states.

Related: 5 Surprising New Things You'll See at Popular Grocery Stores Soon

In the last three years, Kroger announced plans to overhaul its brand personalization and create a digital presence. It seems to be working (thanks to the pandemic), as digital sales were up 92% in Q1 of 2020. They promise to deliver groceries within an hour when you order online and pay a $9.95 delivery fee. The mobile app allows customers to track coupons, make a shopping list, and pay in-store using Kroger Pay. All you have to do is scan a QR code at checkout and add a credit or debit card.

Unfortunately, Kroger didn't make the top 13 cheapest grocery stores in America, according to a Dunnhumby study. One that did? Lidl, a smaller-footprint chain that just opened its 100th store in Suwanee, Georgia, and it may give you Aldi and Trader Joe's vibes. Read all about the relatively new grocery brand here!

Eat This, Not That! is constantly monitoring the latest food news as it relates to COVID-19 in order to keep you healthy, safe, and informed (and answer your most urgent questions). Here are the precautions you should be taking at the grocery store, the foods you should have on hand, the meal delivery services and restaurant chains offering takeout you need to know about, and ways you can help support those in need. We will continue to update these as new information develops. Click here for all of our COVID-19 coverage, and sign up for our newsletter to stay up-to-date.
Amanda McDonald
Amanda is a staff writer for Eat This, Not That!. Read more