McDonald's Is Adding This To Their Menu For the First Time In 30 Years
McDonald's is going to be adding a Travis Scott–branded meal to their menu. The partnership will mark the first celebrity-endorsed meal the chain has created in almost 30 years.
Ever since the news leaked last week that the famous rapper is working with the fast food giant, speculations have swirled around what that collaboration might entail. Based on Scott's past brand partnerships, many expected the collaboration with McDonald's to include an apparel line.
However, the company just announced the star would be lending his name to his favorite McDonald's combo meal. The Travis Scott Meal, which will sell for $6, will include a Quarter Pounder with cheese, bacon, and lettuce, medium fries, BBQ Sauce for dipping, and a Sprite. It'll be available at nationwide McDonald's locations from Sept. 8 through Oct. 4.
The collaboration is a piece of good news for the fast food giant after days of controversy-filled headlines surrounding ex-CEO Steve Easterbrook, as well as a lawsuit by 52 Black franchise owners who alleged racial discrimination.
McDonald's last celeb food collaboration took place in 1992, when they served the McJordan, named after basketball superstar Michael Jordan. It included a Quarter Pounder with bacon and barbecue sauce with a side of fries and a drink—very similar to the rapper's meal.
The partnership with Scott is McDonald's attempt to reach a more diverse and younger-skewing customer base of millennials and Gen Zers. "Travis is one of the biggest musical artists and cultural icons in the world, with widespread appeal and an especially loyal following among young people. We embarked on this journey because Travis is a true McDonald's brand fan who resonates with youth all over the map," the company said in a statement.
Several fast food brands have jumped on the bandwagon of celebrity tie-ins in recent months. Tyga Bites and HotBox by Wiz are two virtual fast food concepts named after famous rappers. And Dunkin' went the social media star route and named a drink after TikTok superstar Charli D'Amelio.
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