"Where's the beef?" Remember that famous line from an ad that Wendy's ran in the 1980s? The point was to draw attention to the fact that McDonald's Big Mac was pretty stingy with their tiny patties and huge buns. Nearly 30 years later, McDonald's is finally answering Wendy's charge — they have the beef, and it's fresh!
The fast food company decided to kick things up a notch by introducing fresh quarter-pound beef patties in a select few locations beginning in April of 2017. The golden arches predicts every U.S. store will be able to enjoy made-to-order patties by mid-2018.
In finally making the move to ditch the frozen patties, it seems like Mickey D's is trying to catch up to its competitors like In-N-Out and Wendy’s, who have been using fresh patties since their inception. But unlike these brands, McDonald’s is limiting the change to just one dish: the famous Quarter Pounder. And to distract and diminish their efforts, a competing brand took quite a stab at the fast-food chain:
.@McDonalds So you’ll still use frozen beef in MOST of your burgers in ALL of your restaurants? Asking for a friend.
— Wendy's (@Wendys) March 30, 2017
So, besides this innovative idea being limited to just one dish, what’s the real downside to these modern fresh patties? They’re going to cause the fast-food chain to lose its speed.
When ordered on their trial run in Texas, studies showed that an order of a fresh Quarter Pounder took about a minute longer to prep before being served to the patrons. And, while you may be thinking “a minute? That’s no biggie….” every second seems to count in the fast-food lane. McDonald’s gets 70 percent of their revenue from those ordering through the drive-through window, and 25 percent of their total orders are for the soon-to-be-changed burger itself.
Many people choose the drive-through route to speed up the process. An extra minute may create a major delay for drive-through traffic, and McDonald's isn’t as up to speed as many of its competitors, to begin with.
McDonald’s is hoping the taste is well worth the wait. I guess we’ll have to wait until 2018 to find out for ourselves. But until then, we can help you decide what to order by checking out these 20 Best & Worst Menu Items at McDonalds.