McDonald's May Add More of These Meals to Its Menu
Devoted McDonald's fans will always be tied to their favorite order. But for those who are adventurous and anticipate new menu drops, you may just be in luck. We predict that McDonald's will offer a few special limited-time offerings in the new year—and it's all because of how well one particular promotion did this year.
In September 2020, the beloved chain introduced The Travis Scott Meal, which is the rapper's signature order: a Quarter Pounder with cheese, bacon, and lettuce, medium fries, BBQ sauce for dipping, and a Sprite—all for just $6. The promotion began on Sept. 8 and was projected to last until Oct. 4. However, the collaboration was so popular that the chain quickly experienced a burger shortage. By Sept. 22, McDonald's had to pivot to only offering the popular meal via the app in an attempt to preserve its burger supply. (Related: McDonald's Is Making These 8 Major Upgrades.)
While a shortfall in the supply chain isn't ideal, an increase in foot traffic certainly didn't hurt the brand—especially considering many fast-food chains are still recovering from the dip in sales brought on by the spring lockdown. Not to mention, the partnership really benefited Scott, whom the vice president of U.S. Marketing for McDonald's describes as a "cultural icon." According to Forbes, the rapper made an estimated $20 million on his month-long collaboration with the burger chain.
"Forbes estimates Scott earned at least $5 million from the traditional endorsement part of the deal and another $15 million from merchandise sales," the business site reports.
With this in mind, it wouldn't surprise us if other big-name music artists (or celebrities of the like) would do a similar partnership with the brand in 2021. In October, J Balvin temporarily got his own meal at McDonald's: a Big Mac, medium fries with ketchup, and an Oreo McFlurry. However, it wasn't nearly as big of a hit as Scott's.
Bottom line, the brand rolled out two signature meals in 2020 for the first time since 1992, when it collaborated with Michael Jordan. Who's to say McDonald's won't continue this trend into the new year?
For more, be sure to check out these 7 Celeb-Endorsed Fast-Food Meals That Drove Fans Crazy.