McDonald's May Make These Big Breakfast Changes Soon, Experts Say
With fewer commuters stopping in for a coffee and an Egg McMuffin in 2020, McDonald's all-day breakfast took a big hit. Things are slowly looking up for this part of the menu, though, with the addition of three pastries earlier this year, and stock market experts think this is only the beginning of the climb.
With at least one COVID-19 vaccine already available and being distributed around the U.S., the experts from the global financial firm UBS believe the burger chain will focus on breakfast in 2021, according to MarketWatch. With a huge number of people working from home this year, a vaccine could mean the return of offices. And those hungry people could be grabbing food and coffee before heading to work. (Related: McDonald's Is Making These 8 Major Upgrades.)
"We expect McDonald's will increase breakfast focus in 2021 as normalcy begins to return, customer mobility increases, and the industry day part improves," the UBS analysts say. "We expect potential coffee improvements and McCafe Bakery offerings as new news, while an increased marketing emphasis should support sales."
So while there could be a new coffee to order, additional pastries, and even more incentive to stop by the golden arches throughout the day and use the app to pay, there's still no word on if the chain will bring all-day breakfast back.
The experts also think the loyalty program, as well as advancements in delivery and digital platforms like the app, will also be part of next year's plan. McDonald's is actually starting early by offering daily holiday deals on your favorite menu items. Get things like a medium french fry, McFlurry, Hotcakes, chocolate chip cookies, and more for free with a $1 in-app purchase every day until Dec. 24.
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