We’ve all heard it before: fast food isn’t healthy. It’s laden with additives and packed with more sodium, fat and calories than anyone should consume in a single meal or dish. And while there are tons of burger joints out there, after Fast Food Nation hysteria that broke out in 2006, everyone’s eyes turned to McDonald’s to see how they would clean up their act— and clean up their act they did!
Nutritionally speaking, the world-famous burger baron has come a long way in the past few years. The Golden Arches’ diversified their offerings, honing in on lower calorie options like coffees, salads and wraps. On the financial front, however, things aren’t looking as great. The growing menu only contributed to their declining U.S. sales which have been making headlines over the past few years. Why the decline? It seems that more menu items = slower service = fewer customers.
In the fight to remain fast food king, McDonald's plans to cut at least eight of their foods items and 11 of their 16 value meal offerings from their menu, all decisions that are part of a larger plan to overhaul their service model. McDonald's will be analyzing their ingredients and focusing on ways to improve the quality of the items they keep. They will also be launching a new in-store “Build Your Burger” tablet, where customers can customize their patties (pretty neat!).
Time will only tell if slashing menu items will speed up service and boost sales, but here’s what we know so far: There are currently four variations of the Quarter Pounder with Cheese, three plays on the Premium Chicken Sandwich and three different Snack Wraps variates. McDonald’s is testing cutbacks on the “dressed-up” variations (i.e. the Bacon Habanero Ranch Quarter Pounder) of these classic items at select locations across the country. We’re just hoping that they don’t decide to hack the healthy and beloved Egg McMuffin. The 720-calorie Bacon Clubhouse Burger, on the other hand—we’re totally okay if that one gets the boot!