This Alcoholic Beverage Company May Discontinue Some of Its Drink Brands
A shortage of aluminum cans has already caused beloved sodas to disappear from grocery store shelves. It may be hard to find Cherry Coke Zero and Pibb Extra right now—and your favorite beer may be next.
Molson Coors recently revealed that some of the alcoholic beverages in its hefty portfolio, which includes Blue Moon, Coors Light, Keystone Light, and Miller Lite, won't survive the pandemic.
"Some of the can shortages in the coronavirus pandemic have forced us into making decisions around slow moving brands and SKUs," CEO Gavin Hattersley told investors during the company's third quarter earnings call. "I would expect that we will have less SKUs coming up when we come out of this pandemic than we did coming into the pandemic."
Hattersley did not specify which drink brands may be on the chopping block. However, he did say the company would prioritize its best-selling beverages. Coors Light and Miller Lite grew 6% to 9.5% in off premise sales, respectively, in Q3. Hattersley added that Molson Coors was expanding its production of Blue Moon Lightsky and seltzers by 400%.
"Every company that makes anything in the 12-ounce can has been challenged to some degree by the global can shortage," he told the Wall Street Journal.
Anheuser-Busch, a competitor of Molson Coors, has also seen immense growth in the seltzer category. The company reported a 600% growth in quarterly growth during its most recent earnings call.
For more information about what cans you may or may not find on your next grocery trip, here are 15 Discontinued Sodas You'll Never See Again.