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See Mr. Peanut, 104, "Die" in Hilarious Super Bowl Ad

You can catch the "funeral" during the third quarter of the Big Game.

The faithful peanut who has fearlessly represented Planters Peanuts for 104 years took his final monocle-clad blink after he plummeted to his death in the company's Super Bowl commercial.

To say the world is salty is an understatement. Just look at how people on Twitter are responding to the official tweet about his demise.

The tweet from The Estate of Mr. Peanut (formerly: the official Mr. Peanut account) prompted a domino effect of mourning to ensue among fellow fans of the cherished nut.

It was a heroic, on-screen death. After a traffic accident, the legume mascot "sacrificed" himself so actors Matt Walsh (Mike from Veep) and Wesley Snipes (Blade from Blade) could live to see another day.

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The social outpouring has been so vast that a hashtag, #RIPeanut, has started to trend on Twitter. But are the events real? Is this truly the last time we'll see the dapper top hat-wearing peanut as the face of the most classic peanut company out there?

Sadly, yes. A member of the team has confirmed his passing as legitimate. It wasn't a staged act or a convincing theater performance (as his attire would suggest).

"He will be remembered as the legume who always brought people together for nutty adventures and a good time," the company confirmed. "We encourage fans to tune in to Mr. Peanut's funeral during the third quarter of the Super Bowl to celebrate his life."


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Cheyenne Buckingham
Cheyenne Buckingham is the news editor of Eat This, Not That!, specializing in food and drink coverage, and breaking down the science behind the latest health studies and information. Read more
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