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Brad Pitt's New Champagne Is Here—and You Won't Believe the Price Tag

"Brad wanted to launch a champagne—but not a copycat type," his partner said.

Brad Pitt may have gained a reputation as an alpha male, but the man's not afraid to embrace pink. The actor just released the second vintage of his champagne brand—and, from what we're seeing, it's just the right amount of "extra."

Here's what we know about the bottle Pitt is poppin'. After, you may want to peek at this: This Is the Country That Drinks the Most Wine, Data Says

It's called Champagne Fleur de Miraval.

Matt Winkelmeyer/Getty Images for SBIFF

According to People, this week Brad Pitt is launching the second-ever blend of his pink champagne, Champagne Fleur de Miraval. The report suggests that Pitt partnered with sixth-generation French winemaker, Pierre Peters, who spoke to the uniqueness the Oscar-winning actor insisted his champagne brand should bring.

"Brad wanted to launch a champagne—but not a copycat type," Peters said to the magazine.

Pitt describes the Champagne as a "Quest for Beauty."


Together they developed a blend that's 75% chardonnay grapes and 25% pinot noir. As part of a distinct winemaking method, the grapes "remain in contact with seeds and skins," People reports, which is said to create a deeper, darker, bolder flavor.

Called ER2 (for "exclusively rosé 2"), the blend "is a delicate wine with a creamy texture . . . and a pronounced hint of pink—rather than red—fruit in the mouth," People reports.

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In his own words, Pitt commented on the champagne: "Each edition of Fleur de Miraval is a constant quest for beauty, a desire to create space for all possibilities," he said.

The bubbly has been in development for years.


Pitt has allegedly been at work on this bubbly since 2012, with this vintage variety in secret development for the past five years.

If it sounds worth sampling, well, it might not be your casual accompaniment to a Friday night charcuterie board. For all the effort that went into this bottle, People reports it's likely to be sold at retail for around $400 per bottle.

Another reason the news is making a splash.

Hollywood To You/Star Max/GC Images

So, why all of a sudden is the news making a splash? Well, there could be some juicy backstory at play. Angelina Jolie, from whom Pitt divorced in 2019, sold off her share of their wine business last month. It seems like this champagne might represent a final tie they shared, and more of Pitt's solo ventures ahead.

These two A-listers may not be likely to toast the new vintage together—but if you like champagne like we do, this is a sip that will have us daydreaming about the weekend…

We've got more of the latest right here:

Krissy Gasbarre
Krissy is a senior news editor at Eat This, Not That!, managing morning and weekend news related to nutrition, wellness, restaurants and groceries (with a focus on beverages), and more. Read more about Krissy