Chick-fil-A Is Launching a New Entree For the First Time in Years
Chick-fil-A doesn't have to try too hard to please most customers, as a survey published this week revealed that it's the top fast-food chain among American teenagers. However, the brand's menu leaders have announced a new dish set to hit stores Monday. This is part of Chick-fil-A's commitment to "offer our guests more variety" in 2021.
If the many fried options at Chick-fil-A sometimes make you think twice about ordering there, here's fresh scoop: On Monday, Chick-fil-A will debut a Lemon Kale Caesar salad nationwide as a limited-time offer. In a press release, the chain announced that it's the first limited-time salad entree in five years to be featured on the national menu.
This is part of Chick-fil-A's goal to "offer our guests more variety," Kaitlin Miller, the brand's menu category leader, said in a statement. She nodded to the salad's nutrition facts, as senior culinary lead Christy Cook, a registered dietician, created the dish as "a delicious lower calorie salad option for those who enjoy a traditional Caesar salad and those looking to try something new. After testing this item in 2017 and receiving great feedback, we're excited to add it to our 2021 lineup of seasonal offerings," Miller said.
Chick-fil-A's Lemon Kale Caesar will feature their Grilled Nuggets over a blend of kale and romaine, with shaved parmesan cheese, lemon parmesan panko, and lemon Caesar vinaigrette dressing—plus a lemon wedge (which Cook said customers may want to squeeze over the salad to complement the kale and parmesan flavors).
Chick-fil-A has not announced an end date for the salad's limited run, but insiders say that with this launch, the chain appears to have two main marketing goals: Appeal to consumers who lean toward the fine dining experience (hello, little lemon squeeze), and bring greater attention to the healthy evergreen menu option that is their Grilled Nuggets.
While Chick-fil-A's Lemon Kale Caesar salad nutrition facts don't appear to be available just yet, the fact that they're calling it "lower-calorie" seems like a good idea. Many of their menu items feature fried chicken between bread made of white flour, while their current salad entrees range between 500 and 850 calories (even the side salad weighs in at 470).
If you're pondering this dish, check out What Happens To Your Body When You Eat Kale, According To Experts.
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