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Customers Are Mocking This Fast-Food Chain's Underwhelming Freebie Deal

The chain is giving away an item that, according to some, should be free of charge in the first place.

Fast-food chains have been chockablock with freebie deals the past few months. In October alone, Wendy's handed out free frosties, burgers, and nuggets, Taco Bell surprised fans with breakfast burritos, and Popeyes launched its ongoing Grubhub deal. Burger King showered customers with complimentary chicken sandwiches in November, and now McDonald's is about to kick off its Mariah Menu—12 days of free food running from December 13 up until Christmas Eve. The bar for freebie deals, at the moment, couldn't be higher.

But Raising Cane's seems to have missed the memo. The Louisiana-based chicken chain just announced a new "freebie" event of its own—a monthlong giveaway of single servings of Cane's Sauce.

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In celebration of their signature sauce's recent recognition as the #1 most craveable sauce in fast food, the chain will be gifting members of its rewards program with free, single servings of its proprietary sauce once per week for the month of December. Yup, we're talking a free sauce serving . . . once a week.

Naturally, fans of Raising Cane's aren't too impressed with the move and have been sharing their scoff on Reddit. "This is the most underwhelming free item in the history of fast food," said the top comment that seemed to speak for the majority.

Other top comments include a joke about Raising Cane's 40 cent surcharge for additional packets of Cane's Sauce, which, according to the customer, should be free of charge in the first place, and a post revealing the recipe for the "proprietary" sauce, which seems to be easy enough to make at home.

However, free sauce is, in fact, a big deal for Raising Cane's. According to one customer on the subreddit, the chain typically serves no more than two packets of sauce with any order of its chicken strips, and charges 35 cents for each additional serving.

If Cane's Sauce really is that good—worthy of the #1 spot in fast food and an upcharge of 35 cents per pack—then Raising Cane's is, in some sense, giving its customers a valuable freebie. But then again, customers might be better off using that bootleg recipe to make their own version at home.

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Owen Duff
Owen Duff is a freelance journalist based in Vermont, home of Ben & Jerry’s. Read more about Owen