America's Largest Barbecue Chain Is Now Selling Build-Your-Own Burgers
It's that busy season when sometimes you need a quick meal on the go, but you don't want to sacrifice that summer feeling for takeout. The brand that's said to be "the world's largest barbecue franchise" has launched a campaign that lets you customize your burger order—want that as a double all-beef stack?—and best of all, they'll bring it right to your door.
Dallas-based Dickey's Barbecue Pit has added a tailor-made burger and sandwich concept to their menu for customers in 12 states. According to QSR, Dickey's Big Deal Burger gives customers the opportunity to order, via delivery, their choice of "a single or double all-beef patty, Impossible Burger patty, pit-smoked marinated chicken, Polish sausage or spicy cheddar sausage—then [add] toppings and a mouthwatering sauce to finish, all served on a buttery, toasted brioche bun. Pair your delicious creation with one of Big Deal Burger's savory sides: seasoned, brisket cheese, Cajun or buffalo ranch fries; cole slaw; or mac and cheese."
The Big Deal Burger came about after last December's launch of Dickey's Wing Boss virtual option, which they developed to "capitalize on the delivery trend of today's convenience-minded consumers," as the press release read. Customers' enthusiastic response to the Wing Boss program prompted Dickey's to develop another virtual launch, as Dickey's Barbecue Pit CEO Laura Rea Dickey has commented about the Big Deal Burger: "As the world's largest barbecue franchise, Dickey's is actively creating innovative opportunities for our Owner/Operators to yield additional revenue," Dickey said.
According to QSR, the custom-made, delivery Big Deal Burger is available from 45 Dickey's locations (just less than 10% of all Dickey's 500 locations) throughout Arizona, California, Colorado, Florida, Louisiana, Michigan, Nevada, New York, North Carolina, Oklahoma, Texas and Wyoming. (It's also reported that five more Dickey's locations will open this month.)
Turns out the Big Deal Burger has indeed been a pretty big deal: Dickey's locations that offer this option have "tripled average weekly volume by store," QSR reports.
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