This Highly Anticipated Ice Cream Launch Caused Site to Crash Within Minutes
Yes, Dolly Parton is everywhere right now. As if her talent and lovability didn't deserve attention enough, most of us know she was also a generous player who funded research for the COVID-19 vaccines. However, Dolly's most recent contribution just about broke the internet this week. Yes, we too were excited about Dolly Parton's new ice cream… but we mayyybe didn't expect it to sell out quite that fast.
Jeni's Splendid Ice Creams recently crafted Strawberry Pretzel Pie ice cream as "our ode to the Queen of Country," as their website explains. The brand's product description makes clear that Strawberry Pretzel Pie channels the essence of Dolly herself: "sweet and salty, with timeless appeal, deep American roots, and makes you feel darn good." They say the flavor contains "[l]ayers of salty pretzel streusel, subtly sweet and effortlessly tangy cream cheese ice cream, and lipstick red strawberry sauce." As if all of the above is not enough reason to want it, the Strawberry Pretzel Pie ice cream will benefit Dolly Parton's Imagination Library, which is "a book gifting program that gives free books to children from birth to age five."
Well, all that was evidently plenty to spark a national ice cream spree. Jeni's site sells ice cream to ship nationwide, and they had announced that the Jeni's x Dolly Parton collab would officially go on sale Thursday, April 9 at noon…
… And, it did. The problem was that we, like many, quickly learned that hitting the refresh button for 30 minutes straight meant the Strawberry Pretzel Pie launch had gone a little too well. Jeni's site crashed the second the ice cream was to go on sale, and we saw that Dolly and Jeni's fans around the country were none too happy about it on social media.
Hey, when two powerful brands link up, maybe we should expect big things. While Jeni's was requiring buyers to purchase a minimum of four pints, at press time their site states that they're limiting shoppers to two pints of Strawberry Pretzel Pie per purchase. They're inviting fans to submit their email addresses to be notified when supplies are re-stocked. In the meantime, we'll applaud this launch for brand collaboration at its finest.
Fortunately there are plenty of groceries you can find online this weekend: Check out the 9 Foods You're Crazy Not To Buy at Costco Right Now.