Skip to content

Hershey's Debuts a New Version of This Beloved Chocolate Bar

Thousands of fans helped pick out its quirky name.

Hershey's iconic candy brand Whatchamacallit is releasing a brand new chocolate bar, and over 43,000 people helped name it.

The Whatchamacallit brand has been around since 1987 and features a bar made with chocolate, caramel, and peanut crisps. The new version, which will be called Whozeewhatzit, will add a peanut butter creme layer and rice crisps to the mix, and will be available on grocery store shelves in February, according to a press release shared with Eat This, Not That!. (Related: The 7 Healthiest Foods to Eat Right Now.)

The quirky moniker came about thanks to a naming contest which solicited participation from chocolate fans. After over 43,000 entries, Whozeewhatzit, submitted by a woman named Lisa M. from Framingham, Mass., was declared the winner, earning a prize of $5,000 and a year's supply of the new bar.

"The new Whozeewhatzit bar has all the wacky, crazy, chew-tastic perks that Whatchamacallit fans love, plus a few more," says the bar's brand manager Jenna Hamm. "There were lots of great submissions but none that captured the bar's irresistible characteristics while still paying homage to the beloved Whatchamacallit brand quite like the name Whozeewhatzit."

Although the nutritional information for the new candy bar wasn't announced, the original version contains 230 calories, 12 grams of fat, 100 milligrams of sodium, 28 grams of carbs, 21 grams of sugar, and 3 grams of protein. Unfortunately, it ranks pretty high on our list of the 19 Beloved Candy Bars Ranked By How Toxic They Are thanks to the sugar content. The American Heart Association recommends men eat less than 36 grams of sugar a day and women less than 25 grams. Just one puts you right over the limit and could spell disaster on your energy levels.

To get all the latest food and grocery store news delivered right to your email inbox every day, sign up for our newsletter!

Amanda McDonald
Amanda is a staff writer for Eat This, Not That!. Read more