LaCroix Just Launched These 3 Fruity Seltzer Flavors
LaCroix fans are going la crazy (we had to!) over the sparkling water brand's latest announcement: Its new summer lineup includes three fresh new flavors that are low-key breaking the internet right now.
Seltzer water fans follow flavors like die-hard sports fans track team trades. It's no exaggeration to report that LaCroix drinkers are losing their minds on social media over the flavors that just hit grocery store shelves: Beach Plum, Black Razzberry, and Guava São Paulo—a summer trio that are seemingly designed to satisfy wanderlust after a year of COVID-19 travel restrictions. (RELATED: The Saddest Restaurant Closures in Your State)
Some will remember LaCroix's distinct '80s origins, which make us nostalgic for the days of Christie Brinkley, Miami Vice, and Seagram's wine coolers. By 2015, legend has it that executives were faced with making the call to either let a brand that was gasping for air finally die or pump new life into those carbonated cans. In opting for the reboot, they stuck the landing for a few years until competitors started to catch up with savvy marketing. (Who thinks of Bubly without an image of Michael Buble?)
Still, despite a few tough sales quarters in the past two years, LaCroix has remained one of the leaders in the sparkling water category. What sets LaCroix apart might just be the squeaky-clean claims that its sparkling waters are "innocent." They define "innocent" on their website as "free of sugars, calories, sodium, and artificial ingredients."
Despite being calorie and sugar-free, this sparkling beverage may still be considered a "Not That!" LaCroix gets its bubbles from carbonic acid, which can wreak havoc on your tooth enamel. Moreover, carbonated drinks lead to greater production of the hormone ghrelin, which can cause an increase in appetite and thus weight gain.
If spring has sprung instantly warmer weather in your neck of the woods, stay educated about the ways you can stay hydrated by reading up on the 5 Drinks That May Lead to a Heart Attack, According to Science. And don't forget to sign up for our newsletter to get all of the latest beverage news delivered straight to your inbox every day.