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McDonald's Is Launching This New Line for Fans Today

The latest product drop will have you lovin' it and wearin' it.

McDonald's is delighting fans with new treats for their taste buds this fall, but its latest product drop is meant for those who want to wear their love for Mickey D's on their sleeve . . . or any other body party, really.

The chain is launching a new clothing and accessories line in collaboration with apparel brand BoxLunch which will celebrate McDonald's position as a pop culture icon through retro and modern styles for both men and women. The line includes highly wearable classics like a red long-sleeved t-shirt featuring the I'm Lovin' It logo, a short-sleeved tee with a burger-and-fry print, and a baseball cap with an embroidered happy meal logo.

mcdonalds box lunch collab
Courtesy of McDonald's

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But there are also some more offbeat gems like a red and yellow backpack with an Egg McMuffin logo print, a cosmetics bag adorned with McDonaldland characters, and a glittery vinyl Ronald McDonald figure perfect for your nightstand.

mcdonalds lunch box
Courtesy of McDonald's

All items are available for purchase on Boxlunch.com and in stores starting today, with prices ranging from $8.90 to $69.90. And you can feel good about spending some of your hard-earned dollars on the new McDonald's swag—for every $10 spent, BoxLunch will donate a meal to a person in need through their partnership with Feeding America.

"As a brand serving tens of thousands of communities around the world, we're always focused on living our purpose of feeding and fostering the communities we operate in," said Jennifer DelVecchio, senior director of strategic alliances at McDonald's. "That's why we're especially proud to partner with BoxLunch and bring to life a new collection of apparel and accessories inspired by fan-favorite menu items and McDonald's characters — connecting fandom for our iconic brand with BoxLunch's food donations for those who need it most."

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Mura Dominko
Mura is a Deputy Editor leading ETNT's coverage of America's favorite fast foods and restaurant chains. Read more