McDonald's Is Rolling Out the McPlant Burger In These Countries Next
According to The Verge, the McPlant burger is now on the menus in Denmark and Sweden. The meatless burger will be available until mid March in Sweden and mid April in Denmark. After that, the company will evaluate the sales and customer response before introducing the new menu item in other countries or canceling it altogether, pending negative feedback. (Related: The Saddest Restaurant Closures In Your State.)
The McPlant is the final product of several plant-based tests the chain had been conducting in recent years.
"As we have worked to better understand customer demand, some markets around the world have tested plant-based products," Ian Borden, president of international markets for McDonald's, said during an investor presentation last year. "Informed by those learnings, we have created a delicious burger that will be the first menu option in a plant-based platform we are calling McPlant."
McDonald's was initially hesitant to announce the origin of its plant-based meat patties, but it was soon revealed the they were created in collaboration with Beyond Meat. This means that the McPlant burger is likely made using the tried-and-true formula of primarily pea and rice protein.
As for when the McPlant will be available to American consumers, that remains to be seen, and is of course dependent on the success of these European pilot programs.