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These Once-Popular Grocery Items Are Plummeting in Popularity, Report Says

Your grocery list might look a lot different today than it did last summer.

Grocery lists look a lot different today than they did only one year ago, especially as summer enters full swing. You're not alone if cookout staples, fruit, ice cream, and seltzer are finding their way into your shopping cart right now. But there's one item, in particular, that's no longer moving at the same pace.

Many Americans found themselves cooking and baking at home more than ever as lockdowns went into place. As the months dragged out, these once culinary adventures became a chore for some. That's when sales of prepared meal kits began to boom. In total, the meal kit industry grew a whopping 70% in 2020. (Related: 7 Products Flying Off Costco Shelves Right Now)

The push for these convenient meals actually began a few years ago. Walmart introduced a new line of store-assembled meal kits in 2018. Around the same time, Albertsons (which owns Acme, Jewel-Osco, Safeway, Tom Thumb, and Vons) bought Plated for around $200 million, according to Supermarket News.

home chef meals from kroger

Of course, no one knew a global pandemic was about to happen. However, Kroger bought meal plan company Home Chef back in 2018 for $700 million, according to the Cincinnati Business Courier. Perhaps unsurprisingly, sales soared by 118% during the pandemic. Kroger now expects it to become a $1 billion brand.

Whether or not that happens remains to be seen, especially as Americans flock back to their favorite restaurants as the pandemic wanes. This year, meal kit sales are expected to increase by less than 20%, according to new data from Coresight published by Grocery Dive.

If you're a fan of meal kits, have you ever thought about meal prepping? They're as convenient as they are cheap, and we have all of the inspiration that you need below.

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Amanda McDonald
Amanda has a master's degree in journalism from Northwestern University and a bachelor's degree in digital journalism from Loyola University Chicago. Read more about Amanda