Why Pepsi Isn't Airing Their Iconic Super Bowl Ads This Year
If you're looking forward to enjoying on some healthier snacks while watching the Super Bowl ads—and the game, too—on Feb. 7, there's one company that will be missing from the lineup. Pepsi won't be airing any grand commercials this year.
Instead, the company has announced it will be focusing efforts and funding on the 12-minute halftime show, according to Variety. This year's musical star is The Weeknd, and Pepsi wants it to be the biggest show yet. (The soda company isn't the only one making changes recently—McDonald's Is Making These 8 Major Upgrades.)
"We are going to double down on our existing 12 minutes in the Pepsi Super Bowl Halftime Show in the middle of the Super Bowl, and we are going to build it out like we have never built it out before," Todd Kaplan, the vice president of marketing told the site.
QR codes on Pepsi cans will take fans to the PepsiHalftime.com site that will have extra information about the performance and behind the scenes footage. Because of the pandemic shutting down large-scale events for a while now, Pepsi is hoping the additional funding and extras will help people get excited about the concert during a high-profile annual football game—especially with everyone looking for a little sense of normalcy right now.
It's a detour from Pepsi's usual iconic ads that in the past have featured model Cindy Crawford in 1992, Darth Vader in 1997, Britney Spears in 2002, and even Elton John in 2012. And while we'll miss an ad, the Pepsi Halftime Show is sure to be popping and refreshing!
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