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This Popular Wine Brand Just Released a New Rosè

America's number-one Pinot Grigio maker is appealing to a new crowd.
Rose, Wine

The "frosè" craze may have thawed out a bit these past couple years, but that's not stopping one of the world's most recognized vineyards from launching their first rosè, which they say they've designed to inspire daydreams of a "Venetian Lagoon during a perfect summer sunset."

Santa Margherita Wines is well known for their Pinot Grigio but now is taking their portfolio a little wider with a summer rosè. The brand's announcement this week touted the rosè's "fresh acidity and balance" which they say was achieved through a "meticulous vinification process" using grapes from northern Italy. They're suggesting that Santa Margherita Rosè will complement a laid-back spread, such as "salads, appetizers, grilled meats, and a selection of cheeses." This might certainly have its charms for anyone entering summer with stay-cation vibes before travel opens up a little more.

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It's worth noting that this is actually not Santa Margherita's first-ever rosè, as they've offered a sparkling rosè for some time. In fact, in Tuesday's press release, the brand stated that they were one of the first to popularize Italian bubblies as they "helped put prosecco on the map" with the 1952 release of theirs. They seem to be targeting a modern audience with this rosè, as they stated will be "sure to delight new and devoted Santa Margherita fans alike."

How do the nutrition facts for Santa Margherita Rosè measure up against the brand's classics? In general, rosè has a similar sugar and alcohol content as Pinot Grigio (Santa Margherita's is 12.5% alcohol by volume with less than one gram of residual sugar per liter) and prosecco (theirs is 11.5% alcohol by volume and around four grams of sugar in an eight-ounce glass). Santa Margherita Rosè follows this theme, as the brand reached out to Eat This, Not That! to share that Santa Margherita Rosè has less than 2 grams per liter of residual sugar.

Santa Margherita Rosè is set to retail at $24.99 and will be available in California, Florida, Illinois, Massachusetts, New York, New Jersey, and Texas. If you're getting ready for a little warm weather imbibing, check out the brilliant hack everyone's doing with wine right now and sign up for the Eat This, Not That! newsletter.

Krissy Gasbarre
Krissy is a senior news editor at Eat This, Not That!, managing morning and weekend news related to nutrition, wellness, restaurants and groceries (with a focus on beverages), and more. Read more