This Grocery Chain is Opening up 20 New Stores This Year
Beloved supermarkets like Aldi, Lidl, and Trader Joe's are making massive moves right now as they open new stores across the country. Another popular grocery store chain is also adding more markets to its portfolio, but they're going to look a lot different than the ones you already know and love.
Sprouts Farmers Market is expanding its portfolio of 360+ locations in 23 states to include 20 additional locations. However, the new stores will have a smaller footprint, CEO Jack Sinclair said in a first-quarter earnings call earlier this year. Now, Sprouts is giving customers a better idea of what the new markets will look like, as well as what items are coming and going from store shelves. (Related: This Is the Best Supermarket in America, New Survey Says)
An "innovation center" and expanded refrigerated section will feature new-to-market items and more plant-based foods, Sprouts Farmer's Market Chief Format Officer David McGlinchey told The Mercury News. The moves come after shoppers sought out healthier items amid the pandemic; the chain is embracing the trend by providing them with even more nutritious options.
Stores will add 130 additional frozen products, many of which are plant-based, to wider aisles that include new freezer bins. Meat departments will be front-and-center as customers enter the store instead of bakeries. The salad bars will be replaced by "bunkers" with plant-based meat options.
"Overall, today's shoppers are looking for convenience and products that cater to their lifestyles such as keto, plant-based, paleo, and organic," McGlinchey told the newspaper. "The changes in store make it easier for shoppers to find these products . . . while also offering a treasure hunt feel where they can discover new products."
The newest Sprouts store opened on Aug. 4 in New Buford, Ga. Another brand-new location opened on July 21 in Phoenix, while a remodeled store reopened on July 17 in Tustin, Calif. Nine of the new Sprouts stores will be in Florida, according to The Mercury News.
For more grocery news, check out:
- These Items Are Flying Off Grocery Shelves as COVID-19 Cases Rise Again
- These 6 Grocery Items Are Shrinking in Size, Customers Say
- Grocery Stores May Be Backtracking on These 5 Rules
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