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This Cafe and Dessert Chain Will Explode In Popularity, Experts Say

Look out for sweet and savory crepes!
FACT CHECKED BY Mura Dominko

If you don't live in Texas, you might not have heard of the Sweet Paris Crêperie and Café. The hip fast-casual joint currently has ten locations across the Lone Star State, and one in Mexico, but experts say the company is poised to expand far beyond that.

Industry publication QSR Magazine recently released their prestigious 40/40 List which features hottest fast casual startup companies with less than 40 locations, highlighted Sweet Paris as a brand that will soon be brought to the masses via franchising due to their success with the eleven existing locations. (Related: McDonald's Is Making These 8 Major Upgrades.)

To be included on the annual list, several indicators of success are considered, including brand performance and menu innovation, among other things. Additionally, this year's list includes concepts that have not only survived the pandemic, but have thrived and carried on the torch of innovation in the industry.

Sweet Paris certainly delivers on the menu innovation: it serve traditional French crepes in both sweet and savory versions, alongside waffles, salads, paninis, soups, milkshakes, frozen mimosas, hot espressos, and even Nutella drinks. Another positive about the chain? It is open all day and, at some locations, well into the night.

When Allison and Ivan Chavez founded the Houston-based chain in 2012, they aimed to "Revive the art of eating crepes." Their vision paid off: their crepes are hugely popular, and have almost no competition.

"It's rare that you see an emerging restaurant concept that practically owns a category to itself and with seemingly infinite white space, but Sweet Paris is that kind of concept," says Sam Oches, editorial director of Food News Media, publisher of QSR.

Another key factor that Oches and his team consider, when compiling the 40/40 List? Buzz-worthiness. Take a quick look at Sweet Paris' instagram account, which has just under 25,000 followers, and you'll see an aesthetic that bodes well in attracting a younger, more tech-savvy audience. Follow them now, and in a few years, you can be that person who knew about Sweet Paris "before they were cool."

For more on restaurant chains thriving during the pandemic, check out These Fast-Food Chains Are Opening Hundreds of Locations This Year. And don't forget to sign up for our newsletter to get the latest restaurant news delivered straight to your inbox.

Kaley Roberts
Kaley Roberts is a food writer. Read more