This Huge National Store Has Dropped Chrissy Teigen's Cookware Line
Whether you prefer to take or leave Chrissy Teigen's sharp wit, there's no denying she's an entrepreneurial phenom (even if her popcorn spices caused some controversy in recent months). This weekend, word is out that Chrissy Teigen's Cravings kitchen line will no longer be sold at a major national retailer that's famously carried it. Here's the scoop.
TMZ reported late this week that Chrissy Teigen's Cravings cookware is no longer available on Target's website. The discovery seemed to indicate a sudden turn of events in the Target-Teigen partnership, but a source at Target—which in 2018 hatched an exclusive deal to sell the Cravings kitchen line—has reportedly told TMZ that the retail chain actually took Teigen's cookware down from their website last month.
TMZ reports the split was "mutual and amicable" after conversations occurred late last year. Some accounts suggest that Target's contract with the Chrissy Teigen Cravings line expired last December… and if this was the case, it's not entirely clear why the store (or perhaps Teigen) opted not to renew it. For the moment, Target still sells Teigen's cookbooks, and it's reported that Cravings inventory remains available for sale in some brick-and-mortar Target stores.
From a review of the Cravings Twitter feed, it appears that Teigen's team harnessed a significant effort to sell the kitchenware on their own starting in February, which fits the timeline for when the Target rep has stated the partnership dissolved.
Meanwhile, some outlets have tied Target's Cravings cut to the drama that unfolded this week between Teigen and reality TV personality Courtney Stodden, after Stodden called out Teigen in March for some serious cyberbullying that seems to have occurred a few years back. Target appears to have made no comment on whether this had anything to do with it—but many of us might agree that everything tastes better when it's made with pure kindness.
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