This Grocery Store Is Planning to Expand to Every Major City in the U.S.
Plans to bring a Black-owned, vegan grocery store to every major city in the U.S. by 2024 are well underway.
Vegan Fine Foods—a 5,000-square-foot grocery store and boutique with plant-based, vegan food and body products in Fort Lauderdale—and parent company Vegan Fine Brands, Inc. have announced an equity crowdfunding effort on StartEngine. So far, it has generated more than $190,000. (Related: They may carry some products in the Grocery Shortages To Expect in 2021, According to Experts.)
"When Vegan Fine Brands was founded in 2016, there were limited vegan grocery stores or markets in the U.S," the company says. "So we started by launching our first store, Vegan Fine Foods, in Fort Lauderdale, FL in 2018 … We plan to establish ourselves as a market leader in the natural, organic, and plant-based retailing industry."
Other ways of expanding—with product offerings, brands, and more—have been in the works in the five years since the store has been in business. In 2019, its own private label was launched—and it includes wine. There are plans to introduce more than 100 new products to the label in the next 12 months.
This isn't the first time the company has reached out to prospective investors. In 2019, more than $1.4 million was generated through a similar fundraising effort, according to VegNews. Atlanta, Washington, and Richmond, Va., already have confirmed franchise partners, and prospects are brewing in Los Angeles, New York, and Toronto. Meanwhile, another company-owned location is planned for Miami.
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