Good news, Subway fans: your next footlong will come with provolone, sweet peppers, chips — and a touch screen. In efforts to increase their sales after a 1.7 percent drop in 2016, Subway Restaurants plans to revamp their locations by adding touch-screen enabled self-ordering kiosks and a new mobile app. Impressive, we know. The fast food chain is also testing out dedicated pickup areas in hopes of living up to the standards that competitors (ahem, Panera Bread) have achieved. And it’s not stopping there. Subway hopes to revitalize its half-century-old business as usual protocol by adding digital menu boards and Wi-Fi to certain locations.
“It’s really a vision and strategy in how we want to evolve,” Carman Wenkoff, Subway’s chief information and digital officer, explained to Bloomberg. “Customers are demanding a more complete experience.”
As of now, Subway is testing out approximately 50 of its techy kiosks, which will allow customers to design their orders without the interference of a cashier. Wenkoff revealed that the goal is to supply each Subway location with about three kiosks. The restaurant chain is also currently working on new features to update its app with. “Mobile devices are attached at the hip to pretty much all our customers these days. It’s all about convenience,” Wenkoff said — which is why the application is available in about 26,000 out of the 27,000 American stores.
To further revolutionize the customer experience, Subway began testing delivery services with GrubHub Inc., DoorDash Inc., and Postmates — all so you can get your sandwich fix without leaving the office. But before you download the app or order a sammich via your fingertip, check out these 8 Diet Expert-approved Orders at Subway.