This Popular Salad Chain Just Announced Major Menu Cuts
Urban-based salad chain Sweetgreen announced plans over the past week to restructure its business, including significant corporate layoffs and menu cuts.
Co-founder and CEO Jonathan Neman shared the news last week in a memo to employees, which revealed that the company had reduced the workforce at its Culver City headquarters by 20%. No field roles were impacted by the cuts. (Related: 8 Grocery Items That May Soon Be in Short Supply.)
"We have moved forward with reorganizing and restructuring our team so we can put our company on a stronger and more focused path to profitable growth," the memo said. "This will mean different things for different people—some roles will evolve, some departments will remain the same, and unfortunately, some roles will be eliminated."
The tech-focused brand finds itself on a slower road to recovery than expected. Back in April, Neman stated that remote employees would return to work as early as September, a prediction which didn't come true.
The company will also take other measures to get business back on track. According to Neman, Sweetgreen will focus on accelerating store growth in new communities, which may suggest branching out from its primarily urban presence.
Other changes will include menu cuts to simplify operations, a move which a large number of chain restaurants have taken this year. While there's still no word on what areas of the menu will undergo pruning, some wonder whether the "Plates" section may be impacted. The new category serving healthy takeout dinner options would have taken the pressure off suffering lunch traffic. The company fast-tracked the concept at the start of the pandemic, launching the new menu items with a whole new packaging in April.
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