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This Is Exactly How Much Time You Spend Thinking About Food

A research company's new study unveiled the surprising truth.
This Is Exactly How Much Time You Spend Thinking About Food

If you were asked how much time of the day you devote to thinking about food, what would your answer be? Ten minutes? Two hours?

According to a new study, the typical American thinks about food an average of four times a day, totaling up to about 40 minutes daily. Think about all you can do in 40 minutes. That could be the same amount time you spend commuting to work, completing a workout, watching your favorite Netflix show, or sitting down and actually eating a meal. That entire chunk of time is the average span surveyors reported simply thinking about food. Looking at the bigger picture, this totals to over 240 hours per year, which is equivalent to more than 10 days.

This doesn’t seem that crazy if you really think about it. After all, it’s not uncommon to think “when’s the next meal” immediately after eating one, right? Or is that just us?

OK, what’s this study all about?

It was conducted by survey-led marketing research company OnePoll on behalf of Blue Diamond. They did a random double-opt in survey that surveyed 2,000 Americans, asking them food-related questions such as what flavors they crave most often, how much time they spend thinking about food, and flavor combinations they’ve tried—just to name a few.

What else did OnePoll conclude from their findings?

The organization uncovered a lot of interesting food facts. Perhaps the most specific one being this: The time of day, “where willpower is most tested and cravings strike hardest” is exactly at 2:41 p.m. Apparently, over two-thirds of respondents said they feel an urge for a snack at the same time during most days of the week.

Other facts pulled from the study include the most popular kinds of cravings ranging from flavors to types of food, as well as favored food combinations.

What were the most craved flavors?

  1. Chocolate: 62 percent
  2. Cheese: 49 percent
  3. Strawberry: 39 percent
  4. Bacon: 38 percent
  5. BBQ: 34 percent
  6. Honey: 33 percent
  7. Coconut: 30 percent
  8. Honey mustard: 26 percent
  9. Blueberry: 26 percent
  10. Lemon: 26 percent

What foods did people crave most frequently?

  1. Sweet: 79 percent
  2. Salty: 54 percent
  3. Spicy: 45 percent
  4. Savory: 40 percent
  5. Smoky: 27 percent

What were the most surprising flavor combinations people have tried?

  1. Cheese and chips
  2. Apples and cheese
  3. Meat and sour cream
  4. Ice cream and French fries
  5. Chips and ketchup
  6. Cream cheese and jelly
  7. Ketchup and pizza
  8. Popcorn and hot sauce
  9. Cheddar cheese and apple pie
  10. Peanut butter and pickles

What were the weirdest flavor combinations from those surveyed?

  1. Spaghetti with chips
  2. Chocolate and shrimp
  3. Ginger and garlic
  4. Bacon and sugar
  5. Bacon and strawberries

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