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Walmart to Launch All-New Subscription Service That Includes These Perks

The retail giant is directly competing with Amazon Prime by launching a new service this month.

There are two major players in the online shopping game, and one of them just made a major move to catch up with the other.

Walmart is soon to unveil Walmart+, a $98 per year subscription plan that provides members with a number of perks that will include "same-day delivery of groceries and general merchandise, discounts on fuel at Walmart gas stations, and early access to product deals," according to multiple sources reported by Vox's Recode. A Walmart spokesperson declined to comment on the report.

The subscription-based membership program seems to be directly competing with Amazon's own subscription shopping service, Amazon Prime, which already offers many of the same benefits. Amazon Prime, however, offers a myriad of benefits that go well beyond free same-day delivery for groceries from Whole Foods, such as discounted streaming, movie rental, and book deals that Amazon is uniquely positioned to offer, all for a $119 per year fee.

Walmart+ will offer plenty of shiny new benefits of its own, though. From Recode:

When Walmart+ launches, the $98 annual membership is expected to include unlimited same-day delivery of groceries and other goods from Walmart Supercenters, reserved delivery slots and open-slot notifications, as well as some access to Walmart's new Express two-hour delivery offering, though not unlimited usage.

Walmart+ perks are also expected to include discounts on fuel at Walmart gas stations, early access to some product deals, and a Scan & Go service that would allow shoppers to check out in Walmart stores without waiting in line—a tool Walmart briefly tested but discontinued nearly two years ago. A Walmart+-branded credit card will also be introduced at some point after launch.

The fight over same-day grocery delivery benefits between Walmart+ and Amazon Prime will largely be fought by varying zip code demographics. Amazon acquired the upscale Whole Foods in 2017, the locations of which are largely in urban and tonier suburban areas. Walmart, on the other hand, is nearly ubiquitous around the nation. Ninety percent of all Americans live within 10 miles of a Walmart, which presents a much larger market opportunity for Walmart+ for subscription-based and same-day grocery delivery.

Walmart currently sits atop the most recent list of largest retailers adjudged by market value. Amazon briefly took the top spot in 2018, only to be reclaimed in 2o19 by the Arkansas-based retail behemoth.

For more, check out this app, which is planning to make grocery and food deliveries way easier, too.