Yahoo!: Starbucks Changes Rewards Program; Small Spenders Lose
"Starbucks is changing the terms of its rewards program so that people who spend around $5 or less per visit won't get as many freebies. The Seattle-based coffee chain says its loyalty program will award stars based on the dollars spent starting in April. Currently, people earn a star for each transaction, regardless of how much they spend, and get a free food or item of their choice after earning 12 stars. People will now have to earn 125 stars for a free item, with each dollar spent being worth two stars — meaning they have to spend $62.50 to get their free item." Read full story.
EVENING STANDARD: McDonald's Faces Backlash After Removing Big Breakfast from Menu
"The Big Breakfast–made up of a hash brown, scrambled egg, sausage patty and toasted muffin–was first taken off the menu at some UK branches of the fast food chain in June last year. But after a review of the restaurant’s breakfast menu, the meal is said to have been stopped being sold for good, sparking disappointment among customers." Read full story.
NY TIMES: Wellness App Aims To Improve Workplace Nutrition
"A growing number of companies are offering their employees digital tools to help improve their eating habits in hopes of increasing productivity, reducing sick days and cutting health care costs. With an app and a website, Zipongo, a small digital start-up, is aimed at helping employees navigate a company’s cafeteria menu to find choices that best meet a set of preferences and health goals set by the workers themselves." Read full story.
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