Meatless Monday

Meatless Monday is a global movement that encourages people to reduce meat in their diet for their health and the health of the planet. The campaign was started in 2003 by Sid Lerner, the founder of The Monday Campaigns, in association with the Johns Hopkins Center for a Livable Future. Meatless Monday's simple message to "skip meat once a week" works because it provides a regular cue to take action on Monday, which research shows is the day people are most open to making positive changes. Starting each week practicing Meatless Monday can lead people to eat more fruits, vegetables and plant-based meals throughout the rest of the week.