See Inside Chip and Joanna Gaines' Instagram-Worthy New Coffee Shop
For Chip and Joanna followers, this has been months in the making. The design royalty duo let fans know the shop was happening in the fall in February, clued us into design sketches in July, and a month ago started brewing for their soft opening. Now, after months and months of teases and sneak peeks, the hotly anticipated new coffee hotspot is finally here.
From the first-week photos, Magnolia Press looks like it's worth the trip to Texas. From 7:00 a.m. to 7:00 p.m., Monday through Saturday, caffeine cravers can step into the sprawling new coffee shop and soak up the magic of the Gaines' touch. The sign outside reads "Magnolia Press" in bold letters atop art-deco accents and turquoise bricks—reminiscent of an old-time railroad station—creating an Instagram-worthy backdrop. Huge utility windows shed light on antique-looking rugs, marble countertops, and embossed wooden doors.
Yes, the décor is a bit of a departure from their traditional "modern farmhouse chic" style (you'll find no abundance of shiplap here), but, in classic Chip and Jo style, no detail is neglected. Hot coffee is served in burnt-turquoise cups with gold lettering, and white and turquoise tile patterns are the backdrop for an extra-long puckered leather couch that's the true focal point of the whole space.
And as you can imagine, the fans came to the opening on Monday in full swing—they were lined up before the sun.
One dedicated customer arrived at 6:59 p.m. sharp right before closing, after making a frantic three-hour drive all the way from San Antonio:
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I made it in at 6:59 pm and with arms lifted high exclaimed, "I made it!" I may or may not have sped from San Antonio to Waco but I made it to @magnoliapress ! It was worth it. Every detail of the place oozes @joannagaines and the staff treated us like royalty before they even asked where we were driving from. I will have to come back to @magnolia again of course with my ladies and for a few days. Make your way out here it really is a treat to the designer, the coffee aficionado, the lover of third spaces and of all things pretty and delicious. The perk of being the last ones in the building was ….. no photo bombers and having the whole place to admire while they made my delicious cup of coffee and served my mouthwatering pastry.
And from the first initial photos of the space, the leather-bound sofa is, without a doubt, the star of the show.
One sweet detail to note? The punch card:
And in case you need some order inspiration, in an Instagram post celebrating the grand opening, Joanna listed her Magnolia Press favorites as the 1905 coffee, the Magnolia Press chocolate cake, and the artichoke croissant.
Whether you're headed to Waco for the Texan charm or just to step into the Gaines' legendary domain, Magnolia Press deserves a spot on your to-taste list. And, if you can wait a few years, round out your visit with a stay in the Gaines' upcoming hotel, which has a targeted opening date in 2021. We're all for an entirely Chip-and-Jo-themed weekend in Waco!