For Chip and Joanna followers, this has been months in the making. The design royalty duo let fans know the shop was happening in the fall in February, clued us into design sketches in July, and a month ago started brewing for their soft opening. Now, after months and months of teases and sneak peeks, the hotly anticipated new coffee hotspot is finally here.
From the first-week photos, Magnolia Press looks like it's worth the trip to Texas. From 7:00 a.m. to 7:00 p.m., Monday through Saturday, caffeine cravers can step into the sprawling new coffee shop and soak up the magic of the Gaines' touch. The sign outside reads "Magnolia Press" in bold letters atop art-deco accents and turquoise bricks—reminiscent of an old-time railroad station—creating an Instagram-worthy backdrop. Huge utility windows shed light on antique-looking rugs, marble countertops, and embossed wooden doors.
Yes, the décor is a bit of a departure from their traditional "modern farmhouse chic" style (you'll find no abundance of shiplap here), but, in classic Chip and Jo style, no detail is neglected. Hot coffee is served in burnt-turquoise cups with gold lettering, and white and turquoise tile patterns are the backdrop for an extra-long puckered leather couch that's the true focal point of the whole space.
And as you can imagine, the fans came to the opening on Monday in full swing—they were lined up before the sun.
One dedicated customer arrived at 6:59 p.m. sharp right before closing, after making a frantic three-hour drive all the way from San Antonio:
And from the first initial photos of the space, the leather-bound sofa is, without a doubt, the star of the show.
One sweet detail to note? The punch card:
And in case you need some order inspiration, in an Instagram post celebrating the grand opening, Joanna listed her Magnolia Press favorites as the 1905 coffee, the Magnolia Press chocolate cake, and the artichoke croissant.
Whether you're headed to Waco for the Texan charm or just to step into the Gaines' legendary domain, Magnolia Press deserves a spot on your to-taste list. And, if you can wait a few years, round out your visit with a stay in the Gaines' upcoming hotel, which has a targeted opening date in 2021. We're all for an entirely Chip-and-Jo-themed weekend in Waco!