It's been a long hot summer. Thankfully, back-to-school season is right around the corner, and McDonald's is here to help you celebrate getting the kids back in the classroom and out of the house. So what's on the menu? A syllabus of deals that will keep you swinging by Mickey D's every day of the week. And there is even a chance to earn extra credit.
To kick off Syllabus Week on Monday, August 15, you can score a great deal on a McChicken for just $1.01. On Tuesday, grab a Chicken or Sausage McGriddle and a Large Coffee for $2.01, and on Wednesday, McNuggets for $3.01. Finally, to round out the week, finish with McDonald's famous Big Mac and Medium Fries for just $4.01.
The promotion is exclusively available on the McDonald's app. Additionally, if you're able to take advantage of all four deals you'll get a "perfect attendance" bonus in the form of twice the MyMcDonald's Rewards bonus points on your next order between August 22 and 31. It pays to be a good student!
When it comes to future deals, McDonald's has plans for digital promotions (like this one) but will also be moving away from the standardized nationwide value menu, which will soon vary from region to region, according to a recent announcement.
"You have to think about value in a targeted way," CEO Chris Kempczinski said on an earnings call on July 26. "As we get more digital, there are different products with different elasticities in different geographies. I get excited about the ability for us to be much more targeted in how we deliver that value."
While it may still offer deals like the 2 for $6 or Buy One Get One, the burger chain intends to make the customer experience more personalized and hand the reigns of the pricing over to its franchisees, which will make the value options look substantially different across the United States.