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This Beloved Cereal Brand Just Launched a New Peanut Butter-Inspired Item

Think of it as the Nutella of the cereal world.

If you're a big fan of Cinnamon Toast Crunch, then you may want to keep reading.

B&G Foods has announced the creation of Cinnamon Toast Crunch Creamy Cinnamon Spread, which combines your love of the cinnamon cereal with a creamy texture. Similar to peanut butter, the treat can go on everything from toast and crackers to fruit. Think of it as the Nutella of the cereal world.

You can get the new Cinnamon Toast Crunch Creamy Cinnamon Spread at Kroger locations nationwide in the preserves and spreads aisle. It'll also be coming to Amazon later this month.

cinnamon-toast-crunch-spread
B&G Foods

Related: 6 Things You'll See at Costco This Year

B&G Foods is the same one behind the Cinnadust Seasoning that came out in 2020.

"The successful introduction of Cinnamon Toast Crunch Cinnadust Seasoning Blend showed us that consumers are eager to find new and innovative ways to enjoy their favorite foods and flavors, such as Cinnamon Toast Crunch cereal," Jordan Greenberg, executive vice president and chief commercial officer, B&G Foods, said in a press release. "Cinnamon Toast Crunch Creamy Cinnamon Spread will offer consumers new opportunities to enjoy the flavors of the iconic cereal well beyond breakfast."

The spread provides an opportunity for snack lovers to spread, swirl, and drizzle the flavor of the beloved cereal on just about anything.

"Cinnamon Toast Crunch Creamy Cinnamon Spread captures the unmistakable essence of a bowl of Cinnamon Toast Crunch cereal in a brand-new way," the company said in a press release. "Ideal for spreading on bread or fruit, as an ingredient in baked goods, as a dessert topping, or simply enjoyed with a spoon straight out of the jar, there are unlimited usages for this new, creamy spreadable treat."

Kristen Warfield
Kristen Warfield is the weekend editor for Eat This, Not That! and is a graduate of SUNY New Paltz’s journalism program in the Hudson Valley region of New York. Read more