This Beloved Snack Brand Just Launched a Caffeine-Filled Donut
Beloved snack brand Hostess has just unveiled Boost Jumbo Donettes, caffeine-infused donuts that pack in 50 to 70 milligrams of caffeine per donut.
This is a little less than the 80 to 100 milligrams in an eight-ounce cup of coffee. The company plans to ship the caffeine-packed treats out to convenience stores this month.
Boost Jumbo Donettes will come in two coffee-inspired flavors: chocolate mocha and caramel macchiato. The donuts are three times bigger than the original Hostess Mini Donettes.
The donuts are caffeinated with coffee bean extract and are lightly glazed, according to the company. The chocolate mocha variety combines the flavors of chocolate and espresso coffee, while the caramel macchiato combines creamy caramel and espresso coffee flavors.
Caffeine consumption has increased in recent years, and now consumers are getting more of it from foods other than coffee. Over the past decade, companies have catered to the increasing demand by selling foods infused with caffeine like granola bars, maple syrup, and beef jerky.
"For adults who are increasingly looking for alternative sources of caffeine, our new Hostess Boost Jumbo Donettes offer a tasty, energy-boosting, grab-and-go way to jumpstart the day," Christopher Balach, general manager of Hostess Brands, said in a press release.
Both Boost Jumbo Donette varieties will come in a 2.5-ounce single-serve package at a suggested retail price of $2.49.
For more on caffeine, check out Caffeine May Boost This Vital Skill, Says Recent Research.