It’s no secret that the $1.2 billion sparkling water industry is booming right now, with key players such as Spindrift and La Croix killing the game, and Coca-Cola recently announcing its new line of fruity Diet Cokes. Now, it seems like PepsiCo wants to get in on the fun, too, as it just released a new brand of zero-calorie flavored fizzes dubbed Bubly (with one b).
So far, we know that the cans come in eye-catching colors, splattered with emoji-like faces, while the can tabs feature light-hearted messages in textspeak such as “hey u,” “yo,” and hiii.” And, they’re available in eight funky flavors: Applebubly, Cherrybubly, Grapefruitbubly, Lemonbubly, Limebubly, Mangobubly, Orangebubly, and Strawberrybubly. In addition to boasting a calorie-free nutrition label, the beverages also skip any sweeteners and are instead flavored with “natural flavors,” like those found in La Croix.
“When we looked at the sparkling water category, we saw an opportunity to innovate from within by building a new brand and product from the ground up to meet consumer needs,” said Todd Kaplan, VP of the water portfolio at PepsiCo North America Beverages, as reported by AdAge. “We created Bubly to provide consumers with a great-tasting, flavorful, unsweetened sparkling water in a fun, playful, and relevant manner that is unlike anything we’ve seen in the sparkling water category today.”
Bubly is making an appearance at this year’s Oscars and will hit store shelves nationwide this month. Crack open a colorful can and see if any of the flavors rival our favorite 12 Sodas That Are Actually Healthy.