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This Is America's #1 Favorite Chocolate, According to Data

This Valentine's Day, go for the country's most-loved flavor.
FACT CHECKED BY Checkmark Mura Dominko
chocolates

It's Valentine's Day weekend, the time to break out all the chocolate. If you're doing some last-minute holiday shopping, and you still don't know your partner's chocolatey preference—milk, dark, or white—the data's got you covered. A survey from data analytics firm YouGov asked more than 5,000 U.S. adults to name their top chocolate pick, and one type of sweet indulgence was a clear winner: milk chocolate is America's favorite chocolate by a long shot.

Almost half of all respondents said that milk chocolate was their favorite kind, while only 34% voted for dark chocolate, and a paltry 11% said white chocolate. Your partner's gender doesn't matter either—both men and women felt more or less the same about chocolate. The numbers were also similar across U.S. regions, though people in the Northeast like dark chocolate a little more than other parts of the country, and Midwesterners were the most likely to say they didn't eat chocolate at all, with 7% of the population abstaining. (Related: Grocery Shortages To Expect in 2021, According to Experts.)

Onto the bells and whistles. The survey also asked about people's favorite chocolate fillings and it turns out, the most popular chocolate filling in the U.S. is caramel, with nuts coming in a close second. The least popular chocolates in the chocolate box, meanwhile, were mint- and fruit-flavored ones.

So for this Valentine's Day, remember that caramel-filled milk chocolate has an almost universal appeal. And as long as you stay away from white chocolate–covered fruit, you're probably going to be okay.

For more Valentine's Day gift inspiration, check out Last-Minute Valentine's Day Treats That Are Pink, and Surprisingly Delicious, and don't forget to sign up for our newsletter to get the latest grocery news delivered straight to your inbox.

Clara Olshansky
Clara Olshansky (they/she) is a Brooklyn-based writer and comic whose web content has appeared in Food & Wine, Harper’s Magazine, Men's Health, and Reductress. Read more
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