Michael Martin

Title: Writer, Editor, Content Lead

Education: Bachelor’s degree in Journalism from The University of Kansas

Expertise: Digital Marketing, Content Strategy, SEO, Social Media, Video Production, Brand Messaging

Experience:

Michael Martin is a copywriter and content strategist with a proven ability to grow audiences and shape brand voice. He’s led creative strategy for wellness and lifestyle brands including Eat This, Not That!, Ro, Legacy, and Beachbody/BODi. A former Editor-in-Chief at Time Out North America, he now runs Smarten Content Works, where he develops high-performing content across digital, email, and paid social. His strengths include SEO-driven storytelling, cross-functional collaboration, and turning insights into campaigns that convert.

Articles by Michael Martin

Overweight obese man's hand holding his belly.

Surefire Ways to Lose Visceral Fat, Say Experts

These are the most effective, science-backed ways to lose belly fat.

close-up of person's feet on scale and a measuring tape in front of the scale

The #1 Way to Lose Weight, According to Doctors

The science-backed steps that work.

Pour soda glass

Side Effects of Giving Up Diet Soda

The changes are remarkable—yes, even when you give up the diet versions, too.

Ice cream

The Truth About 'Skinny' Ice Cream

Here's the skinny on those diet ice cream products...

Man grinding pepper

The 2-Second Weight Loss Trick

Torch your muffin top with this simple and quick tip.

How to Burn Fat with Chocolate Milk

How to Burn Fat with Chocolate Milk

The secret to staying slim? Build more muscle. Here's how to do it with this delicious drink.

Grapefruit

The #1 Detox Food is...

This citrus fruit has countless health benefits. We break down every one.

Eggs in pan

Should I Eat Egg Yolks?

We used to believe that egg yolks and other sources of cholesterol were bad for us. But is that true?

5 Ways You’re Sabotaging Your Morning Workout

5 Habits That Hurt Your Morning Workout

Sorry, night owls: Science indicates that exercising in the morning is really, really good for you.

The Best Protein Powder for Every Goal

The Best Protein Powder for Every Goal

Eating on the go? Recovering after a workout? In need of a snack that will tide you over until dinner? Look to protein powder.

Coconut oil melted

How Coconut Oil Can Help You Burn Fat

Though it's a fat, coconut oil is known for actually helping you slim down.

simmered lentils

7 Ways to Lose Weight When You’re Broke

So you have some cash-flow issues, but you're looking to lose weight. You have to tighten your belt, but subsisting on ramen will only bloat your belly.

Surprising Probiotic Foods for a Flat Stomach

5 Surprising Probiotic Foods That Aren't Yogurt

Want to shrink your belly? Start eating bugs. This isn't a Fear Factor flashback: Probiotics, the helpful good bacteria in your digestive tract, play an essential role in maintaining a healthy weight.

bunch of apples

5 Fruits That Cause Bloating

It's nature's practical joke. You pass up ice cream for a fruit salad or crunch through a vine-ripened snack instead of scarfing a cookie, all in pursuit of a flat stomach — and suddenly you feel like the Marshmallow Man.

Healthy Snacks Fit People on Instagram Swear By for Weight Loss

How Fit Instagrammers Snack to Stay Slim

There's no better source for foodie inspiration than Instagram. The trouble is, all those juicy artisan burgers and glistening chocolate ganache can make you feel like it's the devil's instrument when it comes to cravings.

almond

16 Secret Weight Loss Weapons

Good news: We've uncovered the best weight loss supplements. And they're likely already sitting in your pantry.

Best Exercises to Ditch the Beer Belly

Blast Away Your Beer Belly with These Exercises from Top Trainers

The best way to get rid of your beer belly: Stop drinking beer. If you say, "Yeah, that ain't gonna happen," that's understandable. (And you don't necessarily have to, if you opt for one of the Best Light Beers in America).

The Pastry You Should Order at Every Coffee Shop

The Healthiest Pastry at All Your Favorite Coffee Shops

Healthy Foods to Eat for Arginine

The Surprising Nutrient That Treats Erectile Dysfunction

While once it languished in supplemental obscurity, arginine is muscling its way to the top of the amino-acid heap.

Best Foods to Eat Before and After SoulCycle

Best Foods to Eat Before and After SoulCycle

It's the classic workout dilemma: How do you eat enough beforehand so you feel energized and strong, but not so much that you feel heavy and nauseated? Likewise, after your session, how much is enough to refuel your muscles without negating your weight loss efforts?

Healthy Foods That Fight Erectile Dysfunction

The Nutrient You Need for Better Sex

It hasn't made it to the nightly newscasts (can't imagine why), but there's breaking news about boners.

Best Vegetables for Muscle and Strength

6 Best Muscle-Building Veggies

Put down that protein shake. Back away from the rotisserie box. Just for a minute, anyway.

Best Foods to Eat for Muscle and Strength

11 Foods You Need to Get Lean and Toned

When you're thinking about building muscle, it's easy to assume you need to start carting around massive tubs of whey supplements (perhaps while wearing a mesh tank top).

Better Than Bananas? Healthy Fruits You Don’t Know About

6 Healthy Fruits You've Never Heard Of

Does it feel like there hasn't been a new superfruit since the first Clinton was in office?

5 Meats That Burn Fat Fast

5 Meats That Burn Fat Fast

In summertime, man cannot grill by chicken breasts alone.

Subway Menu Choices Approved by Personal Trainers

What 6 Personal Trainers Order at Subway

News flash: Personal trainers ain't made of wood, people; they don't always eschew fast food.

Vegetables into saute pan

7 Easy Ways to Lose Weight at Home

When it comes to gaining weight, extra calories are extra calories, whether you drink them in a soda or inhale them via cheeseburgers. Luckily, when it comes to burning calories, the same principle applies.

What 11 Diet Experts Eat for Lunch

What 11 Diet Experts Eat for Lunch