Michael Martin is a copywriter and content strategist with a proven ability to grow audiences and shape brand voice. He’s led creative strategy for wellness and lifestyle brands including Eat This, Not That!, Ro, Legacy, and Beachbody/BODi. A former Editor-in-Chief at Time Out North America, he now runs Smarten Content Works, where he develops high-performing content across digital, email, and paid social. His strengths include SEO-driven storytelling, cross-functional collaboration, and turning insights into campaigns that convert.
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