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Kroger's New Launch Will Make Your Grocery Shopping Easier

The retailer is expanding its online offer with 50,000+ new products.

If you're a shopper on Kroger's digital marketplace Kroger Ship, there's good news for you—the retailer will be expanding its online assortment beyond just groceries.

This week, the company announced they're partnering with French e-commerce provider Mirakl in order to bring third-party sellers to their direct-to-consumer marketplace, which currently only includes Kroger's grocery offer.

That spells so many new options for their online customers! You'll be able to find even more natural and organic products, international foods, specialty items, housewares, and toys on their website. All in all, the Cincinnati-based chain said they'll be adding more than 50,000 new items in order to meet a growing demand for online purchases of various household items.

Related: 15 Tips for Grocery Shopping at Kroger

"Our customers are increasingly turning to our e-commerce solutions provided at for their grocery and household essential needs. To better serve our customers, we're continuing to invest in technology that enables us to expand our digital services to deliver anything, anytime, anywhere," said Jody Kalmbach, group vice president of product experience at Kroger. "Leveraging Mirakl's best-in-class marketplace solution, we are broadening Kroger's ship-to-home capabilities by offering more relevant products for our customers through exciting new partnerships with reputable third-party sellers."

Kroger launched their online shopping platform in 2018, which enabled the delivery of grocery essentials straight to the customer's door. By adding third-party sellers and thousands of products, Kroger is posed to become a serious rival to the similar capabilities recently launched by Walmart and Costco (and, of course, the OG third-party platform Amazon).

Delivery on Kroger Ship is free for orders over $35, but you can probably expect some kind of a membership program in line with Amazon Prime and Walmart+, which enables you to pay an annual flat fee for free shipping. For now, Kroger said their existing loyalty program will be extended to the new items.

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Mura Dominko
Mura is ETNT's Deputy News Editor, leading the coverage of America's favorite restaurant chains, grocery stores, and viral food moments. Read more about Mura