Burger King Just Announced a Major Change Concerning Its Most Famous Burger
Burger King's parent company has announced several major changes to the chain's menu. As was forecast back in December, the burger slinger is cutting several menu items in order to streamline and speed up its service at the drive-thru. But the chain will also be making a change concerning its most famous sandwich.
According to Tuesday's fourth-quarter earnings call, the Whopper is being removed from the Two for $5 promotion. The revamped value menu currently includes the Big King Sandwich, the Single Quarter Pound King Sandwich, the Fish Sandwich, and the Original Chicken Sandwich.
For more fast-food news, check out 8 Worst Fast-Food Burgers to Stay Away From Right Now.
In December, Burger King announced it will be making some cuts to its menu in order to simplify operations and speed up service at its drive-thrus. Customers will be saying goodbye to some of the less popular items like sundaes, whipped toppings, and chocolate milk, according to Reuters.
The burger brand was up by 11.3% in same-store sales during the final quarter of 2021, with the same metric up by 1.8% in the U.S., showing that its biggest performance struggles are still taking place in the home market.
These menu changes come as the latest in line of several cost-cutting measures Burger King has been implementing since last year. In October, executives said the chain will begin phasing out paper coupons, which have served to get customers in the door for decades. Jose Cil, the CEO of Burger King's parent company, said the goal was to reduce the volume of promotions overall.
"For years, we've been spreading ourselves too thin across too many messages with mixed results . . . we've consistently had the most value constructs in the market, three times as many as our lead competitors, which diluted marketing firepower and added to operational complexity," Cil said. "It also confused guests."
Burger King's entire menu is expected to get more expensive this year, as the chain combats inflation. However, the company declined to provide specifics on when exactly the price increases are expected to be applied.